It is important to create a proper cover letter for every application. This is usually a one-page document that essentially invites the reader to consider your application. It should outline who you are and which position you are applying for, where you saw this position advertised, and a brief overview about why it makes sense to consider you as a candidate. Simple as that.
Benefits of a cover letter:
- It saves time for the reader by giving them the main headlines, especially when more than one position has been advertised.
- It’s a good way of showing that you care about this job and that you have taken the time to write thoughtfully and eloquently about it.
- It’s a form of introduction, like saying ‘Hello’ at the beginning of a conversation. If you were talking to a real person, would you get straight to business without saying ‘Hi’?
Important elements of a cover letter:
- Contact details of the employer
- Clear indication of the position you are applying for
- How you found out that the position was available (online ad, social media, LinkedIn, newspaper, word of mouth, etc.)
- A brief overview of why you consider yourself to be a suitable candidate for the job, underlining your strengths
- Express your willingness to meet with the employer at a suitable time and to answer any questions they may have
- Thank them for their time and express your confidence in meeting their expectations.
Again, always double-check that your cover letter is well written and free of any mistakes. You could create a template that you will work from for each application and have this draft proofread so that you know it reads well, then you can just adapt it for each new application, changing the details of the company and the specific position.
Never send your cover letter without checking that all of the details are correct. Imagine you are sending your resume to ‘Microsoft’ but your document says ‘Google Inc.’ It would immediately show that you can be careless and that you don’t always pay close attention to detail, and would lead a potential future employer to question your professionalism.